As Sean Blanda points out in his blog post, community (small) newspapers maybe left out of coming the e-reader (iPad) revolution. I would like to lead a team of news innovators in creating a iPad strategy for community newspapers.
The follo…
Traditional wisdom and countless studies show that FREQUENCY is a key measure of advertising effectiveness. Specifically regarding how many times an individual must be shown an advertisement before they are compelled into action. Fig…
Lets say news.com has 200,000 monthly pageviews. We don’t sell online advertising by the number of uniques, so uniques don’t matter in this example. News.com is able to change an aggressive $12 CPM on the impressions, an…
Draft KNC10 application:
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GiveTrack.org
DESCRIPTION
Display updates about humanitarian aid in real time. Pushing back apathy by engaging people in a visual representation of positive change brought by charitable giving.
Aid wor…
Draft KNC10 application:
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Community Barometer
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Everyblock shows us recent building permits, but does not show us trends. Are building permits down from last year? By how much?
Perhaps we have a database of section 8 housi…
Draft KNC10 application:
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Reverse Publishing Workflow for Wordpress
DESCRIPTION
More than a Wordpress plugin, this “wizard” style systems guides the user through the processes of reverse publishing. Web-first has…
Perhaps there is a more strategic reason newspapers have not implemented the Everyblock software yet. What exactly would a newspaper implementation of everyblock look like?
⁃ A stand alone site, that the newspaper links to?
⁃ A separ…
Continue reading about Everyblock – how would your newspaper use it?
The code behind Everyblock.com (as of June 09) was released under an open source license, but as of today I’m not aware of a single website using the technology. Newspaper in particular I would expect to have a keen interest in this sof…
Continue reading about Can newspapers benefit from Everyblock?
Draft KNC10 application:
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newspaper-subscriptions.org
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Newspaper Subscription Network (NSN) allows community newspapers to sell website subscriptions while providing additional value to readers. Value to reade…
Draft KNC10 application:
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Class-APP
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iPhone / Droid application providing realtime classified ad submission to newspaper websites.
Users can snap a photo, enter a description, price and tap UPLOAD. Vastly lowers the b…
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