Below are four charts comparing the webstats from two newspapers of similar size. Dailyerpublic.com is our PAID site, thereporter.com is a FREE site from a neighboring town. These stats are all freely available at quantcast.com. The links are repeated at the bottom of the post for easy comparison of the three SOLANO COUNTY news websites.
The FREE site has many more UNIQUES:
http://www.joeboydston.com/paid_unique.html
When we look at PAGEVIEWS the margin narrows:
http://www.joeboydston.com/paid_pageviews.html
The PAID site takes the lead in visits per user:
http://joeboydston.com/paid_visits_per_user.html
And looking at BILLABLE pageviews per person, the PAID site dominates :
http://joeboydston.com/paid_pageviews_per_person.html
UNIQUE USERS
PAGEVIEWS
VISITS PER USER
PAGEVIEWS PER USER
November 15th, 2009 at 1:00 pm