Traditional wisdom and countless studies show that FREQUENCY is a key measure of advertising effectiveness. Specifically regarding how many times an individual must be shown an advertisement before they are compelled into action. Fig…
Lets say news.com has 200,000 monthly pageviews. We don’t sell online advertising by the number of uniques, so uniques don’t matter in this example. News.com is able to change an aggressive $12 CPM on the impressions, an…
Below are four charts comparing the webstats from two newspapers of similar size. Dailyerpublic.com is our PAID site, thereporter.com is a FREE site from a neighboring town. These stats are all freely available at quantcast.com. The lin…
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