Draft KNC10 application:
TITLE
ContentMobility.org
DESCRIPTION
Commoditize the technology required to create mobile news applications.
A web-based service that allows the user to create mobile websites as easily as creating a blog. Accepts data feeds (RSS, XML, ATOM, etc.) and produces a mobile version for cell phone browsers. Allows content publishers to create a mobile “collection” featuring data feeds from their own site and aggregates from others. Each site can be customized and branded individually.
Working example of an XML feed from a small community newspaper:
http://mobile.dailyrepublic.com/
NEWS & INFORMATION DELIVERY TO GEOGRAPHIC COMMUNITIES
Allows content providers with limited funds and technical expertise to publish their content on a variety of mobile platforms.
WHAT IS UNIQUE?
Aggregation – RSS to mobile is nothing new but this concept allows for the simple creation of information portals containing feeds from a variety of sources. For example I might publish a feed called “news” that aggregates the local news feeds to from two competing news sites.
Public Good – Small community organizations without the technical resources to pull off a production at this level will be able to utilize this system in a hosted environment. Costs are offset by advertising support.
Sustainability – We’ll use mobile adwords to monetize content. Using the following logic to encentify publishing content, aggregating content and selling local advertising.
1. ContentMobility retains the PPC revenue on publisher owned content.
2. PPC revenue generated on aggregated content is paid to the content owner.
3. The content publisher monetizes their mobile site by selling AdWords management to local customers and with incremental PPC revenue form syndicated content.
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