Below are four charts comparing the webstats from two newspapers of similar size. Dailyerpublic.com is our PAID site, thereporter.com is a FREE site from a neighboring town. These stats are all freely available at quantcast.com. The links are repeated at the bottom of the post for easy comparison of the three SOLANO COUNTY news websites.
The FREE site has many more UNIQUES:
When we look at PAGEVIEWS the margin narrows:
The PAID site takes the lead in visits per user:
And looking at BILLABLE pageviews per person, the PAID site dominates :
VISITS PER USER
PAGEVIEWS PER USER